What is essential is invisible to the eye – and this goes not only in literature. For those who ever tried tubeless tires off-road it’s something that definitely matters every time they jump on a bike too.

Another key concept in life is that you can’t evaluate something or someone at first sight. We did that – being wrong – thinking Johan always talked about tubeless sealant when he spoke about Milkit. We didn’t read any instruction – just as we were dealing with a new cell phone or a TV. In this case we were damn wrong. With Milkit it’s actually worth understanding the whole thing, because it definitely rocks!